Fulcrum by Simple Machines

AI Agents for Your Website.

From a simple knowledge agent to advanced, workflow-driven assistants, Fulcrum scales with you. Every plan is fully managed, made in the USA, and designed to launch fast and keep improving.

Fulcrum Self-Managed

Starting at $50/month

Best for: teams who to manage the bot internally.

  • Trained on your website + documents you provide
  • Deploy on your public site or for private employee use
  • Go live in a week
  • Instant transcripts and weekly trend summaries (see what customers actually ask)

  • Portal access to manage the bot 

Fulcrum Managed

Starting at $299/month

Best for: getting a real bot on your site fast.

  • Trained on your website + documents you provide
  • Deploy on your public site or for private employee use
  • Go live in a week
  • Instant transcripts and weekly trend summaries (see what customers actually ask)
  • Continuous tuning and guardrails (we manage it so you don’t have to)

Fulcrum Conversion

starting at $500/month

Best for: turning conversations into conversions.

  • Search — Map natural language questions to your site search results
  • Instant Quote — Collect inputs to generate a real quote instantly
  • Product Guidance — Match visitors to the right product based on preferences
  • Sales Discovery — Pre-qualify, capture RFQ details, and route to sales automatically

Fulcrum Enterprise

starting at $1,000/month

Best for: authenticated experiences and automation.

  • Authentication — “Look up my order,” “Show my plan,” “Check my warranty”
  • Workflow Kickoff — “Onboard me as a customer,” “Open a support case,” “Start an application”
  • Secure integrations — Connect with your CRM, ticketing, ERP, or data layer

  • Advanced Support – Uptime monitoring, test suites, policy/brand guardrails, and priority support

What can Fulcrum do?

Use cases by function

Sales

  • Capture and qualify inbound leads instantly
  • Book demos/consults automatically
  • Recommend products/solutions
  • Collect RFQ details and route to sales
  • Keep visitors engaged instead of bouncing

Marketing

  • Personalize content paths by visitor type
  • Guide to relevant blogs, case studies, or pricing
  • Capture newsletter/event signups
  • Surface gated resources (whitepapers, calculators)
  • Attribute conversations and outcomes to campaigns

Customer Support

  • Answer FAQs 24/7 (shipping, specs, hours, policies)

  • Deflect repetitive tickets; escalate complex issues
  • Provide docs, manuals, training guides
  • Collect customer feedback in real time

RevOps / Internal Teams

  • Enforce consistent lead intake + routing
  • Reduce response times without adding headcount
  • Offer instant access to an internal knowledge base
  • Identify common questions to inform sales/marketing
Use cases by industry

SaaS

  • Demo scheduling, feature Q&A, product tours

  • Product adoption and user engagement

  • Onboarding and upgrade prompts in-app or on pricing pages
  • Lead qualification and nurturing

Manufacturing

  • RFQ/RFP intake (specs, deadlines, quantities)
  • Serve datasheets and technical documents
  • Distributor/partner FAQs
  • Order status (with integration)

Professional Services

  • Qualify and book consultations
  • Share case studies and proof of expertise
  • Scope intake before sales calls
  • Post-engagement updates and resources

Legal Services

  • Client intake before consults
  • Practice area guidance and attorney bios
  • Automated discovery call scheduling
  • Knowledge base access for active clients

Proof in practice

Fulcrum acts as a content navigation guide, helping visitors find the right resources faster.

Fulcrum can dynamically tailor language to users on multi-lingual sites.

Fulcrum fields technical product spec questions daily, speeding up RFQs and reducing sales back-and-forth.

Fulcrum can respond with links and images.

Why Fulcrum wins

Always On

Qualifies leads, answers questions, and supports customers 24/7 — without adding headcount.

Low Cost, High ROI

Starting at $299/mo for fully managed or $50/mo for self-managed.

Fully Managed Service

We design, launch, train, and continuously optimize your agent. You get results, not a to-do list.

Fast Deployment

Go live in a week. See impact immediately.

Ready to put AI to work on your website?

Your competitors are already deploying AI agents. The question is whether yours knows your business.

Launch in one week. Fully managed. Built for the way you sell.